Malbec World Day
April 17th is Malbec World Day – Yes, It's true.
This year more than 70 cities in 54 countries around the world will host events around Malbec, Argentine food and lifestyle. For example, there is a Malbec tasting event in New York on Friday, April 15th. Information on this and all of the other Malbec World Day events throughout the world can be found on the Malbec World Day website.
Malbec World Day is celebrated on April 17, to commemorate the day when former Argentine President Domingo Faustino Sarmiento officially made it his mission to transform Argentina's wine industry. On that day, back in 1853, he tasked Michel Aime Pouget, a French soil expert, to bring over new vines. Among his selection, was Malbec. Pouget continued experimenting with the adaptation of French varietals to Argentina’s diverse landscapes, soils, and terroirs. A decade later, France underwent a Phylloxera Plague that affected the Rhone region significantly impacting the French Malbec vines. During this period of difficulty in France, Malbec flourished in Argentina creating wines widely superior than those of its country of origin.
Many decades later, in 1956, France's wine producers faced another obstacle: a freeze that wiped out the majority of Malbec vineyards. In the years that followed, specifically during the 1990’s, Argentina positioned Malbec as their star varietal. More than 10,000 acres were planted and Malbec wines became the undeniable leader of the country’s exports. Wine lovers around the world, especially in the United States, discovered and praised Argentine Malbec. A wine star was born.
In 2011, Wines of Argentina, the trade promotion group responsible for communicating the Argentine wine brand around the world, established April 17 as Malbec World Day. They were convinced this celebration would help position Malbec as one of the world’s wine gems. Excellent quality, ever surprising and diverse, Argentina’s Malbec would lead the way and further position Argentina as one of the main wine producing epicenters of the world.
While Malbec World Day is a signature event, there are many other activities undertaken by Wines of Argentina. It is the organization responsible for the VINO ARGENTINO brand throughout the world. Since 1993, the organization has promoted the image of Argentine wines abroad and helped guide the export strategy of Argentina, studying and analyzing the changes that occur in consumer markets. Its aim is to promote Argentina among the major wine exporting countries in the world and contribute to the overall success of the the country's wine industry.