“Bring IT On” in Colombia
Colombia has had a rapidly growing IT and tech sector for several years. They are now using a new PR campaign to try to promote the country as an international leader for IT solutions and services.
The "Colombia Bring IT On" campaign, led by group Proexport Colombia, is aiming to promote the country's technology sector internationally and help establish the country as a world player for IT solutions and services. Already the third largest market in Latin America, behind Brazil and Mexico, IDC predicts that the size of the IT and software sector in Colombia will grow from $3 billion to double that figure by 2018.
“With the rapid growth of Latin America’s technology industry, Colombia has successfully established itself as a major player, particularly in the IT services, software and digital content sectors,” said Maria Claudia Lacouture, President of Proexport Colombia. “With competitive advantages including our highly skilled, flexible workforce and government support in the form of state policies that strengthen the sector, there are significant opportunities for those interested in partnering with and investing in Colombia’s IT industry.”
“Colombia’s information technology industry is growing at a rapid pace. With the government momentum to increase Colombia’s visibility in international markets, we expect the figures presented in 2013 to triple by 2018. For perspective, in 2013 we had 1,800 registered software development and IT service companies, and their sales totaled nearly US$3.2 billion,” said Information Technology and Communications Minister Diego Molano Vega.
Industry growth can be attributed to the numerous benefits of doing business in Colombia, such as cost effectiveness, creativity and innovation. The strategic location of the country further provides international companies with flexibility in terms of their business operations. In addition, with robust government programs aimed at promoting widespread technology adoption in the country, human resources training and the development of the offshoring services industry, companies are increasingly equipped and certified to compete internationally.
See the promo video from Proexport Colombia above and a recent news report from CCTV below: